The Brief:
To produce winning TV ad campaigns to help increase customer inquiry at a time when financial uncertainty had brought about a recession in the building industry…
The Target was: first home buyers 25 to 39 age group.

The Result:
Chris Lambe and his Whamm team have successfully produced a comprehensive TV and Press campaign that has helped our business rise through ‘The Slump’ and progress to be the leading building company in this area (Coffs Harbour NSW).
In March 2000 just before the introduction of the GST, we employed the services of Whamm Advertising to help increase our inquiry rate. I am pleased to say that after our first campaign of television advertising, our inquiry rate has risen by 300%, yielding us 3 months of genuine appointments.
I can assure you that your business will benefit from their expertise
Yours sincerely

Bruce Hibbard
Managing Director, Hibbard Homes (Coffs Harbour)

Rapid Loans QLD
(Brand Development)

The Brief:
To create a brand that has a young, fresh feel to attract not only new customers but also finance brokers: To give the customer a sense of confidence that they are dealing with a long-established National Lending Institute.

The Result:
Thanks to Chris Lambe and His team at Whamm Advertising we have come up with the right corporate image and have begun effective brand development.
The process began by creating a sound that had a Young, fresh feel followed by the introduction of our own front person which brought our corporate image to life...
Then with relevant TV and Press campaigns, we communicated a sense of young populism which attracted not only new customers but also many of the largest brokers.
The overall ‘Look & Feel’ gives both targets a sense of confidence that they are dealing with a professional, long-established National Lending Institute.
Whamm Advertising is now retained by our business as our Ad Agency.

Russell Birse CEO
Rapid Loans Pty Ltd (Qld)

Newcastle Panthers
(Currently still running after 6 years)

The Brief:
The create a song that would identify The Club and make Members and proposed members feel proud to belong
Exciting and Professional

The Result:
Thanks Chris for the Jingles for Cardif and Newcastle Panthers.
We’ve had some great feed back already.
The media love it. They say it will ‘cut through,’
Our board all agree that it helps lift our profile
And many of our members are saying that it gives them a sense of pride and belonging when they hear it.
It was certainly an interesting and enjoyable experience working with you and watching the whole thing develop from birth, Thanks again

Joel Goodsir
Marketing Manager,
Panthers Entertainment Group (Cardif & Newcastle)

The Last Footwear Company Christchurch NZ
(Helped establish a ‘Boot Culture.’)

The Brief:
To create a sound that communicates an image of all natural, raw, hand-made craftsmanship… Exclusive shoes that stand apart from department store, mass-produced footwear.
The Brand, ‘Begger’s Shoes’ as well as the trading name ‘The Last Footwear Company, had to be incorporated into the Jingle.
The Target: Gen X, 16 to 29, individual thinkers… Blues listeners

The Result:
Our ‘Begger’s shoes’ song has quickly become the theme song of our company: People continually come into our stores singing it. It has helped create brand recognition and ‘pave the way’ for increased sales and expansion into Auckland. We have successfully created our own ‘Boot Culture.’

Murray Begg
Founder / CEO: The Last Footwear Co (Christchurch)

Forbes Batteries

The Brief:
To Create ads to cut through and awaken customers to a long-established local business… to alert them to additional products other than just car batteries.

The Result:
Chris!
I previously mentioned to you that as soon as we began playing our humorous ‘On-Hold Message,’ when we answered the phone, many people were actually laughing. Some people even asked to be put back on-hold to hear more. We feel that this has certainly helped to remove barriers and enhance customer relations.
The jingle has also been tremendously successful. It has definitely lifted our awareness and has brought a lot of positive feedback. It appears that now, people instantly recognise our sound and relate to us as ‘The’ battery shop in town.
Initially, I thought it was expensive, but now believe it was worth every cent as business is increasing weekly. Thanks, we look forward to doing more radio commercials with you in the near future.

Ian Gillam
Forbes Batteries (Toowoomba)