The Brief
To create a sound that communicates an image of all natural, raw, hand-made craftsmanship… Exclusive shoes that stand apart from department store, mass-produced footwear.
The Brand, ‘Begger’s Shoes’ as well as the trading name ‘The Last Footwear Company, had to be incorporated into the Jingle.
The Target: Gen X, 16 to 29, individual thinkers… Blues listeners
The Result
Our ‘Begger’s shoes’ song has quickly become the theme song of our company: People continually come into our stores singing it. It has helped create brand recognition and ‘pave the way’ for increased sales and expansion into Auckland. We have successfully created our own ‘Boot Culture.’
Murray Begg
Founder / CEO: The Last Footwear Co (Christchurch)