The Brief
To create a brand that has a young, fresh feel to attract not only new customers but also finance brokers: To give the customer a sense of confidence that they are dealing with a long-established National Lending Institute.
The Result
Thanks to Chris Lambe and His team at Whamm Advertising we have come up with the right corporate image and have begun effective brand development.
The process began by creating a sound that had a Young, fresh feel followed by the introduction of our own front person which brought our corporate image to life...
Then with relevant TV and Press campaigns, we communicated a sense of young populism which attracted not only new customers but also many of the largest brokers.
The overall ‘Look & Feel’ gives both targets a sense of confidence that they are dealing with a professional, long-established National Lending Institute.
Whamm Advertising is now retained by our business as our Ad Agency.
Russell Birse CEO
Rapid Loans Pty Ltd (Qld)