The Brief
To produce winning TV ad campaigns to help increase customer inquiry at a time when financial uncertainty had brought about a recession in the building industry…
The Target was: first home buyers 25 to 39 age group.
The Result
Chris Lambe and his Whamm team have successfully produced a comprehensive TV and Press campaign that has helped our business rise through ‘The Slump’ and progress to be the leading building company in this area (Coffs Harbour NSW).
In March 2000 just before the introduction of the GST, we employed the services of Whamm Advertising to help increase our inquiry rate. I am pleased to say that after our first campaign of television advertising, our inquiry rate has risen by 300%, yielding us 3 months of genuine appointments.
I can assure you that your business will benefit from their expertise
Yours sincerely
Bruce Hibbard
Managing Director, Hibbard Homes (Coffs Harbour)