The Brief
To Create ads to cut through and awaken customers to a long-established local business… to alert them to additional products other than just car batteries.
The Result
Chris!
I previously mentioned to you that as soon as we began playing our humorous ‘On-Hold Message,’ when we answered the phone, many people were actually laughing. Some people even asked to be put back on-hold to hear more. We feel that this has certainly helped to remove barriers and enhance customer relations.
The jingle has also been tremendously successful. It has definitely lifted our awareness and has brought a lot of positive feedback. It appears that now, people instantly recognise our sound and relate to us as ‘The’ battery shop in town.
Initially, I thought it was expensive, but now believe it was worth every cent as business is increasing weekly. Thanks, we look forward to doing more radio commercials with you in the near future.
Ian Gillam
Forbes Batteries (Toowoomba)